Intellectual and industrial property law

Zunarelli – Studio Legale Associato provides specialist advice and representation in the management of every aspect related to the protection and use of industrial and intellectual property rights, both in and out of Court.

The protection of know-how, trade secrets, copyrights, trade marks, patents, domain names and other distinctive marks allows to optimize investments and increase the presence of a business on the reference market, enabling it to stand out against its competitors.

Indeed, creativity and expertise are key resources to be valued and safeguarded as assets that our IP team is able to develop by providing legal and strategic advice aimed at the strengthening and protection of those assets.

Thanks to the expertise accrued in the development, protection and exploitation of immaterial goods, the Firm also advises on the protection of distinctive marks on the web and social networks, handling the issues related to the online sharing of the contents protected by IP.

The Firm also advises on national, EU and international trademark registration, and drafts assignment, licensing, franchising, distribution and technology transfer agreements.

Recent works include:

• we regularly provide assistance to companies and individuals interested in the national, community and international registration of their brands;

• we have provided legal assistance to an Italian Company leader in the production and marketing of household goods and household appliances in the appeal proceeding to the registration of the European trademark;

• we have provided assistance for the preparation of coexistence agreements in favor of Italian companies in order to resolve conflicts between registered and / or pending trademarks;

• we have assisted an Italian start-up of clothing stores in the drafting of franchising contracts;

• we have drafted a know-how transfer agreement within the incorporation of an Italian company;

• we have drafted licence contracts for the use and protection of industrial designs;

• we have provided advice to two Italian leading corporations in the production and commercialization of cosmetic products on the protection of their trademark and corporate image on the internet and social media;

• we have assisted a Company in a case of unfair competition by a direct competitor through disparagement, slavish imitation, parasitic competition, misappropriation of qualities and misuse of brand;

• we have drafted a legal opinion on trademarks and protection of distinctive marks for an Italian company interested in exporting its brand to Europe, with prior comparative investigation of the chosen distinctive marks;

• we have reviewed a contract on behalf of a leading Italian company interested in the use of photographic material property of others, on its websites with the aim of promoting its products;

• we have drafted contractual general terms and conditions for an online sales portal of cosmetic products;

• we have advised and represented an Italian company and its associate, in precautionary proceedings started by an English competitor against our client due to alleged unfair competition.